When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This checklist will help you decide if it’s time to switch. Have you recently felt your current public relations agency isn’t the right fit for your brand anymore? This guide will help you assess...
Are you making these 10 common grammatical mistakes in your writing?
While journalists and PR professionals aren’t the arbiters of correct English language usage, we are quick to spot grammatical errors. Here’s why we think it’s important to get your grammar top notch when writing in professional and business contexts to: boost your...
When is the right time to launch a PR campaign?
Is your industry booming, but your business is not? Do you feel like your brand is invisible or, worse, getting too much negative attention? These are sure signs you need to add public relations (PR) to your marketing kit. PR is a cost-effective brand management...
5 tips for writing high-performing media releases
Phones ringing, newswires pinging, emails topping up by the minute – Newsrooms can be hectic, and it is not unusual for journalists and editors to be spread thin across multiple mastheads and platforms. So how do you get their attention? There are five key elements to...
The secret sauce of powerful storytelling: How to leverage your company’s data & expertise
An effective way to build connection, authenticity and trust with your audience is through primary data and real expertise. Just the notion of a fireside chat makes you want to nestle back into a comfy armchair, and quieten down to hear the crackling flames. You’re...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is...
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The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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