84% of Aussies to avoid peak travel this year as airfares rise and capacity drops
74% of Australians took at least one trip during off-peak times in 2024 10% more Aussies will travel off-peak this year 84% of parents would take their kids out of school to enjoy off-peak travel A new survey has found that 84 per cent of Aussie travellers will avoid...
66% Aussies will cut holidays or seek bargains amid slumping AUD and rising travel costs
25% of Aussies will cut back on their trips in the next 12 months 47% will look for cheaper airfares 30% will seek bundled holiday packages 20% will jump on last-minute deals as they seek to make their travel dollar go further Australians are feeling the pinch from a...
57% of Australians would go abroad for medical procedures amid rising healthcare costs, new survey reveals
65% would seek overseas dental procedures 42% would travel overseas for lifesaving or life-extending cancer treatments Cost savings motivate 37% of Australians An estimated 15,000 Australians travel abroad annually for medical procedures,[1] contributing to a global...
Aussies embrace DIY travel – but 6 in 10 make costly booking mistakes
83% of Aussies prefer to book their own flights, hotel accommodation or travel activities Just 17% use travel agents for most of their bookings 57% admit to serious mistakes when researching and booking their travel New research has revealed that a majority of...The Post Grid
Red Balloon
RedBalloon is Australia’s most recognised online booking and gifting service for experiences. The Ideas Suite provided an always on press...
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ProductReview.com.au
ProductReview.com.au is Australia’s most trusted online review platform for more than 60,000 products and services. It attracts 35,000 reviews each...
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MENULOG INFLUENCER ENGAGEMENT
Menulog is Australia’s largest app for online takeaway orders. The Ideas Suite promoted a Menulog activation at the Melbourne Night...
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Pitching to the media is an art form: Here’s how we do it
Free publicity or exposure in the media – also known as ‘earned media’ – is...
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The Power of Thought Leadership in PR
If yours is a service-based business - where customers come to you for advice, technical...
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Media promotions: the little-known PR tactic to maximise your product placement strategy in the media
Years ago, brands would engage PR agencies to secure placement of their products across popular...
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When to Switch PR Agencies
Is your PR agency the right fit for your business now and going forward? This...
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